Plan of Action (The "Why")
The "WHY" of Real Estate Investment™
InvestNow LLC, a California limited liability company founded in 2021 by Jennifer L. Mitchell, MBA, Realtor and Property Management Master (PMM) and Theodore N. Deuel, MBA, Realtor, CIM, and CIPS (Founders and Sponsors). InvestNow focuses on real estate property investing involving the purchase, ownership, management of rental, and sale of real estate for profit.
Real estate investing provides a range of alternative investments to individuals through the professional real estate practitioner’s knowledge of others. Real estate investing allows the investor to diversify the investor’s portfolio to hedge against a cyclic change in the stock market, economy (inflation), and bank and government-based investments. By acquiring real estate, the investor has access to the historically higher returns, safety, and tax benefits of commercial real estate without the hassle of the day-to-day management issues- a passive investment. Further, the investor can pool its funds with others in syndication, then own and operate the property for the benefit of the investors.
We intend to select residential income property in the middle market space- purchasing undervalued mixed-use multi-family and single-family rental communities in the range of $10 to $50M – located in the western states. In addition, we intend to select investments that do not meet the investment requirements of the institutional investor or the small investment group:


Investment Retirement Program Advantages
- Investor Selection Process
- Have an annual income of $200,000, or joint income of $300,000, for each of the last two years,
- Have a net worth exceeding $1,000,000 without accounting for your primary home.
- Some licensed professionals are accredited.
- Dedicated Retirement Program
- Asset Preservation
- Inflation Hedge – Capital Appreciation
- Higher Yields
- Leverage
- Assume Purchase Price is $1,000,000
- Debt at 60% $ 600,000
- Investors Capital $ 400,000
- Local Real Estate
- Off Market Deals
- Local Management
- Investor Preferred Income
- Investor Discretion of Investment Term
- Investor Right of Redemption
- Risk Management
- Multi-Family Preferred Asset Investment
- Quality Investor Experience- Investor Relations
2022 Trends
Emerging Trends are:
Overall Real estate Prospects:
#3 Phoenix
#9 Seattle
#13 San Diego
#16 Orange County
#17 Inland Empire
#19 Los Angeles
#25 Las Vegas
Homebuilding Prospects
#3 Phoenix
#12 Seattle
#16 San Diego
#17 Orange County
#19 Inland Empire
#24 Los Angeles
#19 Las Vegas
The property technology (proptech) industry has reached a level of acceptance to understand better and manage properties. A new generation of data analytics is promising, allowing companies to use artificial intelligence to identify opportunities proactively rather than sift through deals. Traditionally, the Commercial Real estate Industry (CRE) has addressed issues and opportunities by having many people involved with the problem. However, there needs to be a shift in mindset in how CRE or Sponsor firms engage with tenants, end-users, investors, and developers. Real estate executives should adopt the Real Estate-as-a-Services approach, which combines a strategy, Technology, and data delivery of digital and physical services, not just space to tenants and users. To make the REaaS approach, the Leader should consider a different model that requires advanced technology capabilities to enhance the impact on tenant experiences. To Enable the REaaS operating model, real estate leaders can unlock additional sources of revenue by:
- Innovate traditional business offering to augment experience incrementally. Measures include property level-level enhancements, value-added services, or even increasing flexibility with tenants.
- Offering additional services, insights, and experiences, such as high-speed connectivity, unique spatial intelligence systems, or customized and scalable infrastructure for digital phones and I-pads and build plug-and-play capabilities.
- Partner with PropTech companies to develop software to allow apartment managers to lease units and manage their properties from digital phones and I-pads; and,
- Partner with tenants in new ways to enhance the tenant’s experience.
lnvestNow is implementing the Real Estate as a Service revenue model for all its investments.
According to the Spring 2022 Commercial Investment Real Estate Magazine, the official magazine of the CCIM Institute, one of the most vital CRE sectors in the last two years, multifamily will see continued growth in 2022. Accordingly, to Marcus Millichap’s 2022 forecast, the U.S. will benefit from 1.6 million new households, the same number of constructed residences to be delivered. Moreover, the increase in multifamily demand when single-family dries up due to increased home prices and mortgage rates continued to grow. Furthermore, the resumption of entertainment and nightlife activities in central business districts is a significant pull for potential return to city areas. Additionally, with changing working conditions, potential renters will be looking for spaces for offices and pet-friendly Landlords.
Calculates home price trends. The CoreLogic Home Price Insights report features the Home Price Index analysis through March 2022 and forecasts through March 2023.
These large cities continued to experience price increases in March, with Phoenix leading the way at 30.4% year over year:
- Phoenix 30.4%
- Las Vegas 27.4%
- San Diego 25.8%
- Denver 21.9%
- Miami 19.8%
- Los Angeles 17.0%
- Houston 16.8%
- Boston 12.1%
- Chicago 11.1%
- Washington DC 9.9%
The CoreLogic HPI forecasts that home prices will increase on a month-over-month basis by 1.2% from March 2022 to April 2022 and on a year-over-year basis by 5.9% from March 2022 to March 2023, due in part to rising mortgage rates higher than home prices hampering affordability for some home shoppers. By late April, rates had moved up to more than 5%, a jump of about 30% from last year and a trend that will derail more prospective buyers.
The home prices of the ten (10) cities listed above are in the range of:
- 10-12% Phoenix, Las Vegas, San Diego, Denver, Miami, and Los Angeles.
- 7-9% Houston, Boston, Chicago, and Washington DC.
Multifamily will see an improvement in demand as the supply of single-family dries up due to increased home prices and mortgage rates continue to grow.
Strategy Our Value
What We Do
lnvestNow makes investments in the middle-market space- acquiring apartments and singlefamily rental communities valued at $15 Million to $SOM in high-value- high-growth markets.Our Submittal Process
lnvestNow has created an efficient acquisition submission process for potential investment opportunities. Brokers are protected. All submissions are confidential.
What Type of Properties We Are Selecting?
Multi-family Mixed-Use Properties
25+ units located in urban and suburban high-value communities. I prefer two (2) bedroom two (2) bath townhouses units or garden unit type submissions newer than 1980. Value-added or opportunistic.Single-Family Rental Properties
lo+units located in urban and suburban high-value communities – built to rent- all homes contiguous operating as one rental community. Value-added or opportunistic.InvestNow Advantage
Fully integrated platform
The vertically integrated group with the necessary in-house capabilities and expertise to research, source, and select the structure to fund a real estate investment property and asset management to deliver the investors’ essential climate risk-adjusted returns.National and Local Network
Our robust real ADVANTAGE estate industry is the local and national membership associations, including Urban Land Institute (URL), National Association of Realtors (NRA), CCIM Institute, Certified International Property Specialist (CIPS), Stanford (University) Professional in Real Estate (SPIRE), Keller Williams International Commercial (KWC) and the local Commercial brokerage community of southern Californian and specifically San Diego County.Underwriting
Our underwriting of an investment is current Technology-enhanced by our engineering (E.E.) and financial (MBA) expertise and abilities, including Financial (Banking) Technology (FinTech), Property Technology (PropTech), and Real Estate as a Service (REaaS). In addition, our approach supports a robust “big data information pipeline II that reduces or adjusts risk with conservative property investment’s underwriting and debt structure over the holding period.Due Diligence & Acquisition
Our in-house executive team governs all aspects of the syndication formation documents, legal document reviews, title work, operational and physical asset inspections, negotiation of final acquisition documents, debt structure, and the placement of the most favorable investor’s funds. Our executive team also provides its best practice to prepare a detailed financial and business plan to optimize the assets reposition and enhance value creation.Asset Management
Asset management is the process of planning and controlling the acquisition, operation, maintenance, renewal, and disposal of organizational assets. This process improves the delivery potential of assets and minimizes the costs and risks involved. In addition, adequate maintenance and proper deployment of systems, people, and procedures ensure a positive enhancement of capital over the asset lifecycle. Therefore, Asset Management is one of the essential processes in the investment cycle. lnvestNow assigns a seasoned specialist to supervise property management and execute the investment’s operational enhancements, performance, timely valuation reporting, and investor correspondence.Real Estate Exit Strategy
Real estate Exit Strategies are revolving plans when the syndicator intends to remove investors from a real estate deal. The decision to implement a sound exit strategy is crucial to success, as the correct approach will ensure maximized profits and minimize risks. The Exit Strategy is set forth during the Due Diligence and Acquisition period. The investment holding period is five (5) to ten (10} years. At the end of five (5) years and every year after that, the syndicator makes a detailed active hold or sells financial analysis to determine the optimum time to take the deposition.Disclosure Statement
It's never too late to invest.
Real Estate experiences has vast swings. It is important to know how to buy in any market. Learn how.
Schedule a Call. See Why Experience and Location Matter.